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Natural Awakenings Tucson

Tucson Convention Center Drives Revitalization While Paying Homage to the Past

On February 15, Mayor Regina Romero, Fletcher McCusker and other city dignitaries gathered in the heart of the city to honor our past and glimpse the vision of what is yet to come at the Tucson Convention Center (TCC). A ribbon-cutting ceremony unveiled the latest improvements made by the extensive $100 million renovation overseen by the Rio Nuevo District, City of Tucson and a private developer that has transpired at the TCC over the past 10 years.

TCC and Tucson pride themselves on a rich and varied history from thousands of years of indigenous culture from Native American tribes, Spanish missionaries, Mexican Americans and the Chinese immigrants who settled here. Honoring the past as one of the longest continuously lived-in communities in the U.S., and the vibrant tapestry of different cultures associated with that history is an important part of TCC’s mission: to be a “Tucson Cultural Center” that also hosts conventions and arena events and plays a central role in the economic prosperity for the city itself.

Venue updates throughout the 27-acre campus in downtown Tucson include 233,000 square feet of new and refurbished meeting and event space, increased venue capacity, new public walkways and gathering places, water features, sculptures and hardscape and eco-friendly landscaping. Embracing state-of-the-art technology, the facility now hosts an impressive array of Digital Touch points with more than 70 additional display screens, way finders and the amazing augmented reality installations—the first of their kind deployed in the world. The cutting-edge digital media network installed on campus will guide, inform and direct visitors while also entertaining and educating them with a wide variety of exclusive content, including photos and video vignettes of local history, sponsor messages and teasers of upcoming events.

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