Skip to main content

Natural Awakenings Tucson

The Key to Growing a Business: Writing

Jun 30, 2016 11:06PM ● By Stephanie Parker and Eve Hady

As business owners, we need to value and maintain good writing skills. Leading with a transparent, clear message and precise, memorable sentences is likely to grow your business.

• Express the singular point or idea the customer should know and understand. Writing concisely, as if sharing with a new friend, can generate new customers and sustain existing customers.

• Including adverbs—“very”, “actually”, “really”, “quickly”, “extremely” and more—in writing may be tempting. The same is said of adjectives. Shorter, compelling sentences, lean content and increased clarity await the customer when adverbs and adjectives are absent.

• If you love to write, be cautious about falling in love with your writing, with your own words. Rather than focusing on the quality of content, focus more so on the quality of your writing as adding value to the written piece.

• Be brief. Said Shakespeare, “Brevity is the soul of wit.”

• Protect your credibility. Always use spelling and grammar checking tools.

• Writing is a process. It is best done in a flow. Once ideas and thoughts are fully expressed, it is time to edit.

Mark Twain reminds us to “use plain, simple language, short words and brief sentences. Stick to it; don’t let fluff and flowers and verbosity creep in.”

Eve Hady and Stephanie Parker are the Accurate Wordsmith. Connect with them at 520-955-2468 or 520-444-9189, [email protected] or [email protected].

Upcoming Events Near You
Join Our Email Newsletter

COMING IN PRINT: 2020 April Issue
Due Date: March 10. Be a part of our upcoming April issue.
Contact [email protected] for cheerful and efficient help with your marketing!
Missed the print deadline? Try email news!

Email News Exclusives with Social Media pushes; ask us about it today! [email protected]

Current Issue
Visit Us on Facebook
2020 Editorial Calendar


Instant Home: 3D-Printed Buildings on the Rise
Balance Water Consumption for Cognitive Health