Skip to main content

Natural Awakenings Tucson

Fortified Foods Cut Into Supplement Use: Adults Turning to Added Nutrients

Dino Osmic/Shutterstock.com

A September 2016 survey from Packaged Facts, a division of Market Research Group, LLC, showed that as much as 20 percent of the U.S. adult population is cutting back on supplement use due to consumption of fortified foods. Despite this trend, nutritional supplement sales nationwide are projected to increase by $1.5 billion in just two years to $16 billion in 2018.

Fortified foods contain extra nutrients added by manufacturers such as cereal fortified with iron, milk with added vitamin D and pasta enhanced with folic acid. While the original intent of these additives was to improve nutritional deficiencies in people without access to foods that naturally contain these nutrients, consequences now include an overabundance of particular nutrients for some and poor food choices due to a dependence on fortified foods for others. Ingesting naturally occurring nutrients in unfortified foods allows each nutrient to be absorbed together with the other vitamins, minerals and phytonutrients contained in that food, enabling them to work together within the body, according to the Harvard School of Public Health.


This article appears in the February 2017 issue of Natural Awakenings.

Presented by Transformational Medicine
Show us your best shot of summer in Tucson! Enter our Photo Challenge from July 1-15. The top 5 photos will be voted on by our readers and online friends from August 1-15. The winning photo will be featured in our September issue, and the photographer will win a $40 La Botana Mexican Restaurant gift certificate, plus a $100 certificate to a local business of your choice!
Sponsored By
Join Our Email Newsletter

COMING IN PRINT: 2020 AUGUST Issue
Due Date: July 10. Be a part of our upcoming August issue. Contact [email protected] for cheerful and efficient help with your marketing!
Missed the print deadline? Try email news!

Email News Exclusives with Social Media pushes; ask us about it today! [email protected]

Visit Us on Facebook
2020 Editorial Calendar

Interview with Stephen Dinan of The Shift Network
Eat More Citrus for a Thinner Waistline
COVID Kids: Stress Can Impact Sperm and Future Offspring